Master's in Generative Artificial Intelligence and Inbound Marketing
título propio de
españa
Segunda Titulación
título oficial de EEUU
You will obtain a Spanish degree and a second official degree from France
Online Mode
- Master in Business Administration (MBA)
Título Oficial de Business School of the University of Bordeaux
y una certificación reconocida internacionalmente
Modalidad Online
- Doctorado in Business Administration (DBA)
Título Propio de MBTU Business School Madrid
Reasons to Study
- International Stays, with options: Spain, France, or the United States
Master's in Generative Artificial Intelligence and Inbound Marketing
The Master’s in Generative Artificial Intelligence and Inbound Marketing is designed to train professionals who are experts at the intersection of generative artificial intelligence and digital marketing. This program equips students to develop, implement, and optimize inbound marketing strategies using advanced AI tools, focusing on content creation, process automation, and user experience personalization. Graduates will be prepared to lead innovative projects that integrate generative AI solutions, promoting competitiveness and sustainability in today’s digital environment.
The Master’s program is oriented toward integrating artificial intelligence and digital marketing to prepare professionals to face the challenges of a constantly evolving digital landscape.
Graduates Profile
Graduates will be equipped to:
- Develop and implement generative AI solutions to enhance marketing strategies.
- Lead digital transformation projects using AI to create competitive advantages.
- Apply advanced knowledge of inbound marketing to attract and retain customers through effective strategies.
- Advise companies on the adoption and integration of AI technologies into their marketing strategies.
- Evaluate and manage ethical and legal risks associated with the use of AI in marketing.
Career Opportunities
Graduates will be able to take on roles such as:
- Digital Marketing Specialist with a Focus on AI
- AI Tools Developer for Marketing
- Innovation and Digital Transformation Consultant
- Data Analyst in Digital Marketing
- AI Project Leader in Marketing
- Innovation and Technology Manager
The job market for graduates of this program is diverse and flexible, as their combination of leadership skills and technological competence enables them to adapt to a variety of industries and roles in a constantly changing business environment.
Mode and Benefits of Being a Student at MBTU Business School Madrid
The mode of study for the Master’s in Digital Business Management is online. The Business School is equipped with the latest technology in education and interactive classes. The benefits of being a student at MBTU Business School Madrid include:
Accessibility
- We remove geographical and temporal barriers through e-learning, which provides access to a wide range of academic offerings 24/7.
- All you need is a device with an internet connection, which benefits individuals with mobility issues or those living far from major urban centers.
Flexibility
- The online learning mode allows you to balance your studies with other daily responsibilities, such as work, family, and leisure time. You can access your study materials from any device and location.
Self-Management of Time
- Studying online gives you the ability to optimize your time and organize your schedule according to your needs.
- The virtual platforms are available 24/7, allowing you to decide how much time to dedicate to your studies.
Ubiquity
- Without a physical campus, you can choose your preferred place of study, whether at home, in the library, or even while traveling.
Teaching Quality
- At MBTU BUSINESS SCHOOL, we uphold the quality standards of in-person education. We have a Faculty Quality Evaluation Program that ensures continuous training and improvement of our instructors, as well as academic excellence at our institution.
Enrichment and Collaboration
- Through the digital classroom, you can connect with students from around the world. Virtual chats and forums allow you to interact with your peers and professors, exchanging opinions, advice, and study recommendations.
With these advantages, at MBTU BUSINESS SCHOOL we provide accessible, flexible, high-quality, and enriching education that adapts to the needs of our students anywhere in the world.
Curriculum
Review the programs you will study during your master's in Spain and your second degree from the United States.
*Number of credits: 66 ECTS (European Credit Transfer System) Mode of study: Online, with synchronous and asynchronous activities
Admissions Process
- Fill out the Admission Form.
- Interview with Academic Advisor.
- Enrollment Documentation.
Financing and Payment Methods
- Credit and Debit Card Payments
- Bank Transfers and Deposits
- Available Scholarships
- Direct Financing
